Online Certificate Programs : Based on what it has announced, Google does not count meta keywords as a ranking factor. So you do not need to add specific meta elements to your website, but if you do, they should give an idea of what your page is and what it contains.
Caution: Do not confuse meta keywords with the keywords or phrases you will use in your SEO strategy. The former are an outdated html tag while the latter are important words for which you want your website to be evaluated and will use in most sections of this article.
✅ Heading tags are an important html element that you will find in source code like Online Certificate Programs 🤓
To see the headings, just visit the site you are interested in and type CTRL + U. Once the page source code appears type CTRL + F, type ” H1″ in the search field (or “H2”, “H3” etc. depending on the markup you want to see) and the html element of the header will be highlighted.
The words of the heading tags usually appear as headlines of the content of each web page and the number that accompanies them, defines the hierarchy between them, with H1 being stronger and H6 less important.
Add keywords to the headings (if possible), but do not forget that they are displayed to the readers of the website, so their content must be related to the text or section to which they refer.
They help search engines understand the structure and organization of the website content, so use as many headings as you really need (the number of heading tags is not a ranking factor).
🔥 Hierarchy Heading Tags SEO Online Certificate Programs 🤑
Limit headings to between 20 and 70 characters (including spaces) to condense their meaning and help users navigate your content. This increases the total session time and avoids leaving the page due to lack of content separation.
✨ Pictures Online Certificate Programs 💥
Images include a variety of files that are displayed to the users of the website (Logo, images, favicon, etc.) and one way to search for them in the source code are the urls that are printed after the following code <img src = “….”>.
The images you will use, their size, dimensions and other features decisively affect the ranking of the website and you should pay special attention to their optimization suggestions.
Use your own original images or choose high quality and aesthetic photos from free galleries such as Unsplash or Pexels .
Apply optimization size (size optimization) on all image files that you add to your website. Use either an online editor like tiny.png or a program like Photoshop & Gimp to find the golden ratio between image size and image quality. This way your website will load faster, an indicator that is an SEO rating factor. Ideally the images you upload should be less than 100KB . In the following example you can see a 136 KB image that has been optimized to 40 KB without any differences in the projected image quality.Tiger 136KB Photo Optimization
136KB Original Image
Tiger 40KB Image Optimization
40KB Optimized Image
Properly configure the dimensions of your photos based on the positions in which they will be displayed on your website. If, for example, the display space is 600 x 400 pixels, adjust the image you will use to the corresponding dimensions to save size, increase the upload speed and achieve the optimal display.
🔥 ⌚ You can customize the dimensions with a free tool like Gimp or Photoshop Online Certificate Programs. 😂 ⭐
Add your site images to a separate xml sitemap to help search engines rate your site images. Use the Screaming Frog as described above: select the Sitemaps -> Image Sitemaps -> Next tab from the menu and save the xml file to your computer. Then submit the xml file to Google , Bing and ideally to as many search engines as you see that you have organic traffic.
Select the appropriate file type for each image to minimize their size and site loading speed. 1) Use Vector ( .svg ) files for your logo and as many images as possible. Vector files are extremely small in size and because they do not consist of pixels they can be adjusted to any dimension without losing quality. 2) Use .jpeg files if you have a photo with many colors and a complex background. 3) Use .png files if you want your photo to have transparency or if you want to display simple line drawings, illustration and infographics.
Use descriptive text to photos (caption) only if it is necessary for users to understand the content of the image.
Do not keep or give names to image files that contain only numbers (eg IMG 2345) and do not leave spaces between characters. Ideally use lowercase Latin characters without spaces and briefly describe the image (eg dedicated-server.png). This way you will not face possible problems in migration of the site and “broken” images that will affect the ranking of your website.